Sales Enablement
Optimization & Support for Current System •
Remote Training for New Hires • Slack Availability •
Assist in developing monthly sales goals and progress reporting • Route planning and tracking assistance • Online prospecting via state license databases, Yelp, &c • Online and onsite menu opportunity analysis • Plan and execute surveys • Professional development curriculum.
CRM & E-Commerce
Deploy & Manage Public Website and E-Comm Portals •
Audit online retailers' B2C sites to ensure distributor presence • Sales tools training, support, and compliance for SevenFifty, Hubspot, Salesforce, &c • Provi and Vinosmith Marketplace portfolio management and monitoring • Ongoing evaluation and implementation of innovative technologies and tools to maintain competitive advantage.
Reporting
GSM Prep • Daily & Weekly Updates to Reps •
Dataviz • Unsold products and accounts • Data-powered mapping for weekly route optimization • Samples-to-sales reporting • Rep performance and incentive dashboards • Inventory forecasting and SKU rationalization.
Marketing
Email Campaign Execution •
Newsletter creation for email and print/PDF distribution • Micro-targeted drip campaings • Buyer email-collection strategy • Social media management.
Vendor Relations
Compliance Support • DI/Presells Management •
Trade event support and coordination • Depletion & billback reporting • Special orders management • Negotiate and manage supplier DAs and program support.
Featured Projects
SevenFifty Engagement
Custom Distributor Software
Custom Distributor Software
As the Senior Marketplace Director I developed evergreen content to promote user engagement with SevenFifty’s broad toolset. SevenFifty was still a relatively small, scrappy team, so I was responsible for conceiving, drafting, editing, illustrating, and publishing this series of articles.
Custom Distributor Software
Custom Distributor Software
Custom Distributor Software
As the cofounder of an SMB distributor, 20 years ago I built this ERP solution, still in use by that company today. These days I build small, service-based apps for distributors that fill in the gaps left by their other software.
Cave Training
Custom Distributor Software
Cave Training
Ross Merken is constantly building out Cave, which already has large set of underutilized features, so there’s no shortage of meaningful topics to discuss with current users and prospective clients. The Cave Insights newsletter promotes engagement from current users.
About Matt Cory
I'm a beverage alcohol expert with over two decades of experience in B2B and B2C marketplaces, both online and traditional. I'm a cross-functional technologist focused on developing and executing sales, marketing, and product strategies with full stakeholder buy-in. I also have all the standard skills of a distributor owner, including being able to run a route, manage a warehouse, lead a sales team, and build a brand. I achieve rapid and continuous growth by leveraging the network effects inherent in multi-sided marketplaces. I have a PhD in Philosophy from Binghamton University.
